Benefits of Having Your Own Website You cannot Deny

 With 60.8 million French people spending more than 2 hours a day on the Internet on average, your customers are online and spend a lot of time there!

 

A website allows you to be found on search engines, where 93% of online experiences begin.

A website allows you to inspire confidence and control your online communication. 56% of Internet users do not trust companies without a website. If you want your website we will help you by offering affordable website design.

A website allows you to generate leads

A website allows you to sell online to over 36 million French people

A website allows you to position yourself as an expert in your field of activity & to attract 55% more visitors.


 1. With 60.8 million French people spending more than 2 hours a day on the Internet on average, your customers are online and spend a lot of time there!

 

0.8 million Internet users, i.e. 93% of the population 2.4% compared to January 2021, i.e. 1.5 million additional Internet users [1] and 7 out of 10 French people are online every day [2].




 

On average, they spend 2 hours and 20 minutes each day on the Internet. However, these figures hide big differences:

 

The 15% most connected, i.e. 7.6 million Internet users, surf on average 6h53 per day.

For the 25.4 million French people who are on average, the duration goes down to 1h10 per day [3].

The French spend an average of 2h41 hours shopping per week [4], which means that a good part of them spends more time online than shopping. Let's note the example of newspapers and news channels that broadcast their information on the Internet. Thus, every month, 71.1% of the French and 80.6% of the 15-24-year-olds read the news online [5].

 

Having web design services means giving yourself the means to be present 24/7 where your customers spend more and more time.

 

 A website allows you to be found on search engines, where 93% of online experiences begin.

Natural referencing

 

When a consumer is looking for a product or a service, his reflex is to get information via search engines. Be present via your website to help them, advise them ... and offer them your services!

 

In France, in 2022, we notice that Google remains in the lead but it loses a little bit of ground compared to the previous year. Indeed, we are around 90% against 92% last year. This small regression has positive repercussions for Bing, which gains 1.25% more market share compared to 2021, i.e. an increase of almost 30% for the American search engine in 2022 [6].

 

Google: 90.14

Bing: 5.25

Yahoo: 1.32

Ecosia: 1.14

Qwant: 1.07

DuckDuckGo: 0.59

The first link on the Google search results page (excluding paid ads) generates a click-through rate (ratio between the number of clicks and the number of times a site is displayed) of 27.6% [7], significant potential traffic to your website, which underlines the importance of being well referenced.

 

When a user searches on Google, your web design services for small businesses can appear in natural results (called SEO - Search Engine Optimization) and paid results (via Google Ads). Paid ads are a good way to appear in the top of Google results, however, Internet users tend to prefer natural referencing, 80% of Google users even declare to ignore its ads [8].

 

A website allows you to inspire confidence and control your online communication. 56% of Internet users do not trust companies without a website.

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